Red Light Therapy Lights For Total Health

We are dedicated to making a positive impact on the lives of our customers by improving their physical and mental wellness through the use of red light therapy.

The Founding Story

In 2016, Jake Kreuz, founder of Vital Red Light, was diagnosed with Lyme disease. He was left with crippling fatigue, pains, and brain fog for over a year. Frustrated with conventional medicine, he began to look for alternative and natural health solutions to heal his body and feel alive again.

Jake started using “photobiomodulation” in his doctor’s office, which completely changed how he felt. Trips to the doctor’s office became expensive, and the only consumer red light devices cost over $2,000. Jake recognized a gap in the market in providing high-quality, medical-grade red light therapy directly to consumers.

He assembled a team of experts to create the first Vital Red Light.

Our CEO

Andrew Hasty

Meet Andrew Hasty, CEO of Vital Red Light. Andrew is the founder of Paradox Media, a digital marketing agency known for scaling eCommerce and direct-to-consumer brands through performance marketing and systems-driven growth. His expertise lies in building operational infrastructure and executing high-impact digital strategies that drive revenue and efficiency across multiple industries.

Since acquiring Vital Red Light in Q4 2024, Andrew has led the launch of the brand’s new 2.0 line of red light therapy devices, expanding both the professional and at-home product lines. Under his leadership, Vital has rapidly grown its commercial division, building strategic partnerships with clinics, wellness centers, and healthcare providers, while also strengthening its position as a trusted provider of premium red light therapy solutions for consumers.

Our Mission

At Vital Red Light, it is our mission to provide our customers with innovative health & wellness technologies that fit seamlessly into their daily lives. We want to give our community the tools and education to take control of their health and wellness — just like I did. My story began in 2016 when I was diagnosed with Lyme disease. Frustrated with conventional medicine, I began to look for alternative and natural health solutions to heal my body and feel alive again. I created the first Vital Red Light so that I could feel better on my own terms; no more expensive clinical sessions or trips to the doctors. We should all have the ability to heal and improve our health in the comfort of our own homes. That is the mission of Vital Red Light.

Red and near-infrared wavelengths from a Vital Red Light device essentially gives damaged cells the energy necessary to heal