Ujido: Japanese Matcha and Green Tea

Ujido is a tea brand specializing in Japanese matcha and related green tea products. The brand focuses on matcha sourced from Japan, particularly the Uji and Shizuoka regions, and offers different varieties intended for traditional tea preparation, lattes, baking, and other everyday uses.

About Ujido

Ujido traces its tea heritage to Kyoto, Japan, and states that its family has been involved in growing and producing matcha for almost 200 years. The brand describes its tea as being produced according to traditional Japanese matcha practices, with tea leaves grown in shaded fields, carefully harvested, processed, and ground.

The company focuses specifically on Japanese-grown matcha rather than presenting itself as a general tea retailer. Its products are positioned around the characteristics traditionally associated with matcha, including its green color, distinctive flavor, and finely powdered texture.

Ujido Matcha Collection

Ujido offers several types of matcha designed for different uses. Its current collection includes Premium Ceremonial Matcha, Ceremonial Matcha, Ceremonial Blend Matcha, Culinary Matcha, Sweet Matcha Latte, Matcha Energy, and Hojicha, or roasted matcha.

The different grades reflect differences in harvest and intended use. According to Ujido, its ceremonial products use earlier-harvest tea leaves, while culinary varieties are intended for applications such as lattes, smoothies, baking, and cooking.

Ceremonial and Culinary Matcha

Ceremonial matcha is among Ujido's traditional offerings. The brand describes its Premium Ceremonial Grade Matcha as a first-harvest product made from hand-picked and hand-selected tea leaves grown in Kyoto.

Culinary matcha, meanwhile, is presented as a more versatile option for recipes and beverages. Ujido's culinary products can be used in matcha lattes, smoothies, desserts, baking, and cooking, making them suitable for uses beyond traditional tea preparation.

Matcha for Everyday Drinks

Ujido also develops products specifically for convenient everyday preparation. Its Ceremonial Blend combines first- and second-harvest tea leaves, while Sweet Matcha Latte is formulated with the same blend alongside natural sweeteners. The brand also offers Matcha Energy in individual packets and Matcha Collagen as specialty products.

These products allow matcha to be incorporated into different beverages and routines without being limited to traditional preparation.

Hojicha and Specialty Products

In addition to standard matcha, Ujido offers Hojicha, a roasted tea powder with a darker color and a different flavor profile from conventional matcha. The brand describes its roasted matcha as having mellow, smoky, and sweet notes and recommends it for beverages, baking, and cooking.

This broader selection gives Ujido's catalog some variety while maintaining its primary focus on Japanese tea products.

Traditional Production Approach

Ujido emphasizes several traditional aspects of matcha production. According to the brand, its tea leaves are grown in shaded tea gardens, harvested carefully, and slow-ground to preserve their flavor and characteristics. It also states that its tea comes from family farms in Japan and that its products undergo quality and safety testing.

The brand's emphasis on Japanese sourcing and traditional cultivation is central to how it presents its products and heritage.

Ujido Today

Today, Ujido offers Japanese matcha in several grades and formats, ranging from ceremonial tea to culinary matcha, latte mixes, energy products, and roasted tea. Its products are designed for both traditional preparation and contemporary uses such as lattes, smoothies, baking, and cooking.

Overall, Ujido is a specialized Japanese matcha brand whose identity is closely connected to Kyoto's tea-growing tradition. Its product range combines traditional matcha varieties with convenient and specialty formats for people who enjoy incorporating Japanese green tea into different parts of their daily routines.