Sked Social: Social Media Scheduling and Management Platform

Sked Social is a social media management platform designed to help businesses, agencies, and social media teams plan, schedule, publish, monitor, and report on their content. The platform brings content planning, scheduling, approvals, community management, analytics, social listening, and AI-assisted tools into one workspace.

Founded in Melbourne, Australia, in 2014, Sked Social started as an Instagram publishing tool and has since expanded into a broader social media management platform. According to the company, more than 10,000 marketers use Sked Social.

What Is Sked Social?

Sked Social provides tools for managing social media content across multiple channels from a centralized calendar. Instead of creating and publishing every post manually on individual platforms, users can prepare content in Sked, schedule it, send it through an approval workflow, and publish it automatically when the scheduled time arrives.

The platform currently supports social networks and channels including Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, X, Threads, Snapchat, and Google Business Profile, with publishing capabilities varying by platform.

Social Media Scheduling and Publishing

Scheduling is one of the main functions of Sked Social. Users can organize posts through a visual calendar and create publishing schedules across multiple social networks.

Sked supports native auto-publishing for Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, X, and Google Business Profile. Threads and Snapchat use notification-based publishing rather than the same native publishing workflow. Users can also create recurring queues and upload content in bulk to prepare larger portions of a social media calendar in advance.

For Instagram, the platform supports scheduled feed posts, Reels, carousels, and Stories. Sked also provides functionality for Instagram Stories with link stickers, allowing users to include a destination URL when preparing the Story.

Content Planning and Media Management

Sked Social includes a visual content calendar that allows teams to plan upcoming posts and review their publishing schedule. Content ideas can be organized by content pillars before being moved into the calendar.

The platform also includes a centralized media library with integrations for services such as Canva, Google Drive, Dropbox, and Frontify. This gives teams a shared location for managing images and videos used in their social campaigns.

Sked also provides a built-in video editor where users can trim, merge, split, caption, and make other edits to video content before sending it to the scheduler.

Approvals and Team Collaboration

For agencies and larger social media teams, content approval can be an important part of the publishing process. Sked Social provides internal and external approval workflows that allow content to be reviewed before it goes live.

External clients or stakeholders can review and approve content through no-login review links. Teams can configure approval steps for different brands or campaigns, while feedback and collaboration remain connected to the content being reviewed.

This workflow can help agencies coordinate social media campaigns for multiple clients without relying entirely on email or separate approval systems.

Inbox and Community Management

Sked Social also includes a unified inbox for social media conversations. Depending on the connected platforms, teams can manage comments, direct messages, mentions, and Google Business Profile reviews from one workspace.

The mobile app extends these community management capabilities to smartphones, allowing users to respond to conversations, review notifications, manage approvals, and reschedule posts while away from a desktop computer.

Analytics and Reporting

Sked Social provides analytics and reporting tools for measuring social media performance across connected channels. Teams can use dashboards to review content performance and generate reports for internal stakeholders or clients.

The platform also offers custom reports and PDF and Excel export options. AI-generated commentary can be used to summarize performance information, giving teams another way to turn social media data into reporting material.

Social Listening and Competitor Monitoring

In addition to scheduling and analytics, Sked Social includes social listening features. These tools can monitor brand mentions, keywords, and sentiment across supported social networks.

The platform also provides competitor monitoring, allowing teams to track selected competitor accounts and examine aspects of their social media activity. This can be useful for businesses that want to combine content management with ongoing monitoring of their social media environment.

AI Features

Sked Social has incorporated AI features into several parts of its platform. AI-assisted tools can help create caption drafts, suggest replies, summarize information, and provide editable reporting commentary.

Its Smart Assist functionality can help generate content ideas and captions based on a brand's style, content pillars, and audience. The platform also provides AI-related tools for reporting and community management.

Who Can Use Sked Social?

Sked Social is designed for a range of social media users, including in-house marketing teams, agencies, multi-location businesses, and organizations managing multiple social profiles.

Agencies can use separate client workspaces, approval links, shared calendars, analytics, and publishing tools to manage multiple accounts. Multi-location brands can also coordinate content across different locations while maintaining centralized reporting and permissions.

Free Trial and Mobile Access

Sked Social offers a 14-day free trial without requiring a credit card, allowing users to explore its social media management features before selecting a plan.

The platform also has iOS and Android mobile applications. Users can preview, schedule, edit, reschedule, approve content, and manage supported inbox activities from their mobile devices.

Final Thoughts

Sked Social combines social media scheduling, content planning, publishing, approvals, community management, analytics, social listening, and AI-assisted tools in one platform. Its multi-channel publishing and collaboration features make it suitable for teams that need to coordinate a large volume of social media content.

For businesses and agencies looking for a centralized workspace to organize content, manage approvals, publish across multiple social networks, monitor conversations, and report on performance, Sked Social provides a broad set of tools covering the social media workflow from planning to measurement.