About Us

At the heart of everything we do is a passion for the outdoors, a drive to innovate, and a belief that great gear should give people a real edge in the moments that matter most.

Founded in 2018 by friends Adam and Norm, RLVNT was built on a shared love for outdoor adventure and a vision to create premium eyewear that performs in the toughest conditions. From day one, the focus has been on blending innovation, style, durability, and purpose into products that help people enjoy more time outside with confidence. As the brand grew, RLVNT earned a loyal following by delivering high-quality sunglasses designed for performance, protection, and lasting comfort in the environments outdoor enthusiasts know best.

That same spirit of curiosity and product innovation led to the creation of Mad Scientist Tackle.

Born from the RLVNT mindset of pushing boundaries and chasing the next great idea, Mad Scientist Tackle was created to bring a science-driven approach to fishing lure design. Based in Minnesota, the brand was built around a simple but powerful belief: when you better understand how fish respond to light, color, and movement, you can create products that help anglers catch more fish. What started as a bold idea quickly became a brand dedicated to experimentation, testing, and performance on the water.

Together, RLVNT and Mad Scientist Tackle represent one company with a shared mission: to create innovative outdoor products that help people perform at a higher level and enjoy the outdoors more fully. Whether that means developing premium sunglasses for long days outside or engineering fishing lures designed to trigger more strikes, everything we make is rooted in the same commitment to quality, function, and forward thinking.

What Drives Us

Our mission is to design and deliver premium outdoor products that combine innovation, performance, and durability. We believe great gear should do more than look good. It should solve problems, improve experiences, and help people make the most of every adventure.

We’re inspired by time outside, by the people who live for the next cast, trip, sunrise, or story, and by the idea that product design can always be pushed further. That mindset shapes both of our brands and fuels everything from concept development to field testing.

How We Build Better Products

Across both brands, our process is driven by research, real-world use, and relentless refinement.

We pay close attention to how outdoor enthusiasts and anglers actually use gear in the field. We study what performs, what lasts, and what can be improved. From premium eyewear built to withstand the elements to fishing lures designed around the science of light, every product is created with the goal of delivering real performance where it counts most.

Our development process includes hands-on research, product testing, durability validation, and feedback from serious outdoor users and anglers. We don’t believe in creating products just for the sake of being different, we build them to be better.

More Than Products

We’re passionate about the outdoors because it brings people together. It creates memories, builds traditions, and connects us to something bigger than ourselves. That’s why we care deeply about making products that not only perform, but also reflect the values behind the lifestyle we love.

From sustainability and thoughtful design to helping outdoor enthusiasts feel more prepared and confident, we want our brands to have a positive impact both on the experience and on the community around it.

One Company. Two Brands. One Shared Purpose.

RLVNT gives adventurers the edge with premium outdoor eyewear built for performance and style. Mad Scientist Tackle brings a science-backed approach to lure innovation for anglers who want every advantage on the water.

Different products. Shared DNA. One commitment to helping people get more out of the outdoors.