Purived Company & Product Introduction

Purived is a plant-care brand created from a genuine passion for houseplants and a desire to make growing healthy, beautiful plants easier for everyone. Founded by Nicole Lugo, Purived began as a personal project after her growing collection of houseplants sparked a search for the perfect indoor fertilizer—something effective, odorless, easy to use, and suitable for a wide variety of plants. That idea eventually became a real business, officially launching in 2021 and growing into a brand with a strong community of plant enthusiasts.

At the heart of Purived’s product line is its concentrated liquid plant nutrition. The Purived Houseplant Food is designed to provide plants with a balanced supply of essential nutrients while keeping plant care simple and convenient. One 16-ounce bottle can make approximately 50 gallons of nutrient-rich fertilizer, making it an economical option for people who care for multiple houseplants. The formula is water-soluble, odorless, and designed to feed plants instantly, with nutrients including nitrogen, phosphate, potassium, and a range of micronutrients such as calcium, iron, magnesium, manganese, and zinc.

Purived also offers specialized nutrition for orchids, succulents, and cacti, as well as a Premium Houseplant Potting Mix. The potting mix is carefully formulated to support drainage, aeration, moisture retention, nutrient availability, and healthy root development. Its blend includes ingredients such as pumice, aged bark fines, coconut coir, perlite, lava rock, biochar, and kelp meal, providing a strong foundation for long-term plant health.

What makes Purived especially appealing is the brand’s combination of practicality, quality, and environmental awareness. Its products are made in the USA, and the company describes its plant nutrition as all-natural, odor-free, groundwater-safe, and eco-friendly. Purived has also built a strong connection with its plant-loving community, gaining significant attention through social media and continuing to expand its range of products for different growing needs.

Beyond selling plant-care products, Purived is committed to giving back. Through its partnership with LugoRico, the company has supported agricultural communities in Puerto Rico, including providing resources, training, and financial assistance to small farmers. This reflects a broader philosophy of nurturing growth—not only in houseplants, but also in the communities and people connected to agriculture.

Overall, Purived stands out as a thoughtful and approachable plant-care brand that combines effective products with a genuine love for plants. Whether someone is caring for a single favorite houseplant or building an entire indoor jungle, Purived offers simple, concentrated solutions designed to help plants grow healthier, stronger, and more beautiful.