myFirst is a kids’ technology brand founded in 2017 by parents who wanted to create technology specifically designed for children. The Singapore-founded company focuses on products that introduce children to technology while giving parents tools for controlled communication and supervision. It has expanded its presence to 46 countries.

The product range includes kids’ smartwatches, digital and instant-print cameras, headphones and earbuds, drawing pads, digital photo frames, 3D printing pens, and accessories. Smartwatches are a major category, with current U.S. prices ranging from roughly $80 to $179 depending on the model, while kids’ cameras generally start below $50 and extend beyond $100 for more advanced models.

myFirst’s main differentiator is its child-focused technology ecosystem. Its devices are designed around features such as parent-approved contacts, parental controls, GPS tracking, customizable safe zones, and school-focused settings. The myFirst Circle platform further connects compatible devices with parent-managed communication and sharing features.

The U.S. store provides a 30-day return period for eligible products, with customers responsible for original and return shipping costs. The brand states that products generally carry a one-year warranty covering eligible manufacturing defects and parts failures, while promotional purchases may have different warranty terms. Customer support is available through the official support and contact channels.

myFirst is a suitable choice for parents and families comparing child-focused smart devices, particularly connected watches, cameras, and creative technology. Before purchasing, shoppers can also check available myFirst coupons and discounts for current offers.