Mago Maga is a specialty coffee brand built around one simple belief: home coffee roasting should feel inspiring, not intimidating. Founded by Chifeng Lei and initially developed under Time100 Inc. — a Hong Kong-based company — Mago Maga has since grown into an independent company following a successful round of angel investment in 2025. The brand's flagship product, Roma Pro, is designed to make the art and science of coffee roasting accessible to everyone, whether they are picking up green beans for the very first time or refining a sophisticated personal roast profile. The name "Mago Maga" is derived from ancient Latin, meaning "magician." The brand's founder chose this name to symbolize the transformative magic of the Roma Pro: the way it takes raw, green coffee beans and reveals hidden layers of aroma, sweetness, and flavor. It is a fitting metaphor for a product that routinely surprises first-time roasters with the depth of flavor they can achieve at home. The Roma Pro V1.5 is a hot-air fluid-bed home coffee roaster with a batch capacity of up to 300 grams, designed for both beginners and experienced home baristas. It offers two core operating modes: Auto Mode and Manual Mode. In Auto Mode, users select from five smart preset roast levels — ranging from light to dark — and the machine handles the full roasting and automatic cooling cycle. In Manual Mode, enthusiasts can fine-tune heat output and fan speed in real time, following the roast development by ear, aroma, and the visible color change through the device's transparent glass roasting chamber. The Roma Pro's transparent hot-air chamber, intuitive digital display, and built-in chaff collector set it apart from traditional home roasting methods. Unlike pan roasting, which requires constant stirring and produces more smoke, the Roma Pro delivers even, repeatable results with far less effort. Automatic cooling locks in flavor compounds the moment the roast is complete, preserving the aromatic nuances that distinguish freshly roasted coffee from beans that have sat on a shelf for months. Since its crowdfunding launch in April 2024, the Roma Pro has attracted support from over 300 professional roasters and coffee enthusiasts across more than 30 countries. In April 2025, Mago Maga was recognized as "The Best New Product" at the SCA Expo in Houston, Texas — a remarkable validation from the global specialty coffee community. Every Roma Pro purchase comes with a one-year manufacturer warranty, VIP membership extending coverage to 15 months, and a 30-day free trial, giving new users the confidence to explore home roasting risk-free.