Magiktea is a specialty beverage brand focused on a distinctive herbal tea with a naturally fluorescent appearance. The company states that it began in 2022 after founder and CEO Julian Tcherassi discovered the tea and decided to introduce it to a wider audience. The brand combines its beverage business with an emphasis on sustainable sourcing and environmentally conscious packaging.

Magiktea’s core range includes plant-based tea bags and loose-leaf tea, alongside related merchandise and brewing accessories. The current online store also features an infuser bottle, starter kit, hat, T-shirts, and yoga apparel. Featured tea products start at $2.59 for a 15-bag pack and $10.99 for a larger loose-tea format.

A key differentiator for Magiktea is the visual character of its signature beverage. The tea produces a striking blue fluorescent appearance, giving the brand a distinctive identity compared with conventional tea products. Magiktea also says its sourcing comes from a 12,000-acre natural reserve in Mexico, where harvesting is carried out by pruning branches rather than removing entire trees.

Sustainability is another important part of the brand's positioning. Magiktea states that its tea bags are biodegradable and that its pouches use post-consumer recycled materials. The company also reports that its signature tea became USDA Organic Certified and Wildlife Friendly Certified in 2024.

Overall, Magiktea is suited to shoppers interested in unusual specialty teas and distinctive beverage experiences. Those considering Magiktea products can also check available coupons and discounts before ordering.