The Loving Up Concept
The story began with a meeting between Delphine (left) and Julie (right).
We met professionally while working as Purchasing Directors—one at Concorde and the other at Marc Dorcel. Faced with a recurring lack of options in the realm of adult games, we decided to create our own.
Convinced that our ideas addressed a genuine need, we left our respective companies to dedicate ourselves entirely to developing adult games. It was a natural step for us to found the company Sourcing Up, launch the Loving Up brand, and begin creating games.
However, we soon wanted to complement them with "Loveboxes"—durable, reusable kits containing everything needed for a successful romantic evening, all tucked into a lovely pouch inside an elegant gift box. Taking it a step further, we made them available in hotels, romantic getaways, "love rooms," and bed-and-breakfasts.
Our goal is to make all the accessories needed to create magical romantic evenings accessible on a single site. But that’s not all; we are also committed to supporting your relationship’s fulfillment, with blog posts offering the latest trends and advice for couples.
Love means something different to everyone. Whatever form it takes for you, we can help you express it in various ways. We believe the recipe for a great relationship relies on three key ingredients: romance, connection, and intimacy. Together, these three elements keep the spark of those early days alive.
Romance can sometimes seem a bit cliché, but who isn’t touched by a little love note left on the fridge? Coming home to find beautiful décor, soft lighting, a delicate scent, and romantic music creates a wonderful sense of surprise and emotion. We are here to help you organize and prepare everything to surprise your partner.
A sense of complicity is essential to a relationship. It is about truly knowing one another and sharing a special, intimate bond. It means being able to break down taboos while having fun together and opening up about your most intimate thoughts without inhibition. Loving Up®’s playful games foster this chemistry, creating moments that are both fun and intense.
A fulfilling sex life is the foundation of a happy relationship. Desiring your partner is a beautiful expression of love. To keep desire alive and maintain a high level of seduction, lingerie is a powerful tool—as are naughty accessories to stoke the fire, or sex toys that enhance sensations and heighten your lovemaking.
We are here to advise you on what works best for you.