Klara Cosmetics is an Australian-owned and designed beauty brand renowned for pioneering the world’s first high-performance makeup range made with 100% colour pigmentation. Founded by visionary entrepreneur Klara Sabotkoski, the brand was created with one mission in mind: delivering “professional makeup for everyday life.”

Launched in Australia in 2013, Klara Cosmetics quickly became a sensation, with its debut collection selling out within the first week. Makeup artists and beauty enthusiasts were immediately drawn to the brand’s trend-driven palettes, intense colour payoff, and long-lasting performance.

Using premium ingredients sourced from leading global suppliers, Klara Cosmetics creates richly pigmented formulas that enhance natural beauty with multidimensional colour, luminous skin effects, and bold, statement lips. The products are designed to be easy to apply, blend effortlessly, and deliver dramatic results with minimal product usage.

Sexy, audacious, and fashion-forward, Klara Cosmetics challenges the traditional concept of makeup through its unique philosophy known as the “Eau de Parfum of Cosmetics.” Unlike conventional beauty brands that often require multiple applications for full coverage, Klara’s ultra-concentrated pigments provide vibrant, high-impact colour instantly, even in small amounts.

100% Colour Pigmentation

Klara Cosmetics pushes colour to its maximum saturation, offering an extraordinary range of pure, vibrant shades that stand out in the beauty market. By using pigments at their highest possible concentration, the brand delivers unmatched coverage, intensity, and staying power.

From the very first application, users can immediately notice the difference. Klara’s formulas create rich, long-lasting colour without oily textures or flat-looking finishes, making every look more dynamic and professional.

Who is Klara?

Klara Sabotkoski is a multi-talented businesswoman, educator, and beauty innovator with more than 25 industry awards to her name, including the prestigious “Telstra Business Woman of the Year.” With over 20 years of experience in the hair and beauty industry, she has built a reputation as a platform artist, accredited trainer, and visionary entrepreneur managing multiple successful companies.

Driven by her passion for beauty and education, Klara spent years researching why consumers and makeup professionals were often disappointed with traditional cosmetic products. She discovered that many formulas produced oily textures, weak pigmentation, or unnatural finishes. Determined to change the industry, she spent four years developing a revolutionary makeup line focused entirely on colour performance and wearability.

A Game Changer

The launch of Klara Cosmetics marked a turning point in the beauty industry. Designed with highly concentrated pigments, the products deliver bold, dramatic, and professional-quality results that empower women to express themselves confidently.

Beyond innovation, Klara remains committed to education and industry leadership. The brand supports retailers through professional training programs while continuously staying ahead of global fashion and beauty trends. Klara frequently collaborates with renowned designers, style experts, and international brand partners to inspire new beauty concepts and creative innovation.

The Value of Education

In 2010, Sechi Hair Academy was established by Klara Sabotkoski to train aspiring makeup artists, beauty therapists, and hairdressers. Through hands-on education and technical expertise, students and Klara Cosmetics representatives gain the skills needed to maximize the performance of the products.

This strong focus on education has become one of the brand’s greatest strengths, combining exceptional cosmetics with professional knowledge to achieve outstanding results. Due to increasing demand, the academy has continued expanding its range of training programs.

What’s Next?

For Klara Sabotkoski, the possibilities remain endless. As long as she continues challenging conventions and redefining beauty standards, the cosmetics industry will never be the same again.