Established in 1995, GOELIA was founded with a unique vision: to craft garments with sincerity that transcend borders. For over 30 years, we have visited more than 30 cities, sharing the beauty of nature and culture through design and infusing each collection with the spirit of exploration. With timeless designs and honest pricing that offers exceptional value, GOELIA aims to enable more consumers worldwide to enjoy high-quality clothing at a smaller share of their spending.
At GOELIA, we hold a belief that travel is the art of living beautifully - a philosophy encapsulated in our motto, "Travel More, Live More." The iconic "GO" in our logo GOELIA embodies the essence of adventure, urging us to embark on journeys and explore the uncharted.
The Cheng-Fashion Aesthetic
With a keen eye for both nature's wonders and cultural treasures, we carefully select materials of exceptional quality. This journey of discovery results in a thoughtfully curated collection that showcases our unwavering commitment to excellence.
Excellent Insulation
Eco-Friendly
Exceptional Softness
Excellent Insulation
Eco-Friendly
GOELIA's concept for making garments, which is called Cheng-Fashion aesthetic, is a testament of fabrics steeped in sincerity, craftsmanship born of genuine dedication, and pricing that reflects honesty. We meticulously select premium materials, prioritizing natural and renewable fibers, resulting in designs that transcend trends. All this, coupled with pricing marries exceptional quality and value. Cheng-Fashion represents a blend of high quality and great value, a principle we cherish as we create lasting garments for every woman.
Cashmere
Merino Wool
Washable Wool
95% Polish
White Goose Down
Oil-, Stain-, and
Water-Proof
Our approach to fabric treatment is marked by a steadfast commitment to responsibility, ensuring a global selection of high-quality materials. Our pursuit of international certification stands as a testament to our dedication to excellence. This ethos resonates in every thread, weaving a narrative of integrity, quality, and conscientiousness.
Four Unique Series
We focus on real-life dressing needs, emphasizing wardrobe versatility, practicality, and wearability.
Through premium fabrics, minimalist design, refined tailoring, and an understated fashion attitude, we offer women of different age groups thoughtfully designed pieces that balance aesthetics and comfort, and adapt effortlessly to a variety of occasions.
LUXURY
Always exquisite, always in style
COLLECTION
Elegant & versatile
RELAX
Princess-like & romantic
JEANS
Chic & on-the-move
Oil-, Stain-, and
Water-Proof
From In-House R&D
to Dedicated Supply Chain
With 30+ years of persistence, we have established a complete supply chain from design to production, aiming to provide better products, prices and services.

Our brand, since its inception, has steadfastly championed independent research and development.A robust fully-equipped system prioritizes comfort and process refinement from conception. With a well-optimized supply chain, we flexibly apply cutting-edge equipment from both domestic and international sources in our self-owned factories. Long-standing partnerships with esteemed suppliers also ensure meticulous planning and seamless integration, facilitating the swift delivery of high-quality products. Our self-owned factories and supply chain stand as a testament to our unwavering commitment to quality.