Who is Ever & Ever Baby?

Ever & Ever Baby is a family-owned direct-to-consumer (DTC) retailer established in 1988, serving as the official online store for the baby brands Dream On Me, Evolur, and Hannah & Sophia. We evolved from a small retail store in New Jersey into a comprehensive digital destination. Today, we are a haven where parents can find everything they need—from trusted brands to hidden gems. As the official DTC platform for our parent brands, we ensure authenticity and direct access to customer support.

What products does Ever & Ever Baby offer?

We specialize in safety-tested nursery furniture, baby esentials and baby gear, including award-winning cribs, GREENGUARD Gold Certified mattresses, and space-saving bassinets.

Our catalog is curated to support every stage of parenthood, organized by core needs, including:

• Nursery Furniture: Full-size cribs, mini cribs, gliders, and dressers from Dream On Me and Evolur.
• Sleep Safety: Firm, breathable mattresses designed to reduce SIDS risk factors.
• Gear & Play: High chairs, strollers, and playtime essentials from our main brands, as well as partner collections with Fisher-Price and Barbie.

How does Ever & Ever Baby ensure product safety?

Every product we retail meets or exceeds standards set by the CPSC and ASTM International. We align our sleep products with the safe sleep guidelines provided by the American Academy of Pediatrics (https://www.aap.org/?utm_source=copilot.com)(AAP).

Trust is built on verification. We prioritize safety through:

1. Chemical Safety: Many of our cribs and mattresses are GREENGUARD Gold Certified, ensuring low chemical emissions for cleaner indoor air.
2. Structural Integrity: Our furniture is tested for lead, phthalates, and structural stability.
3. Expert Guidance: We encourage parents to consult (https://www.healthychildren.org/)HealthyChildren.org (http://healthychildren.org) for evidence-based advice on creating safe sleep environments.

Our Promise

A Legacy of Excellence

With over three decades of experience, we’ve grown with you, creating a bond of trust that spans generations of parents

Uncompromising Safety & Quality

Every product we offer is carefully crafted to exceed the highest safety standards and built to last — because your peace of mind is our top priority.

Affordability with Integrity

We believe that every family deserves access to premium products at a price that feels right. We strive to make luxury accessible, without compromising on quality or design.

Expertly Curated Selection

From timeless, trusted brands to new, exciting discoveries, we bring you only the best — with every need, milestone, and parenting moment in mind.

Rooted in Family

As a family-owned business, we understand the delicate balance of parenthood. Our values guide everything we do, helping us create products that are as thoughtful as they are beautiful.

What is the history of Ever & Ever Baby?

Our story began in 1988 in New Jersey as a local family business dedicated to providing affordable, high-quality baby products.

With over 35 years of experience, we have grown from a single storefront into a trusted companion for generations of parents.

• 1988: Founded in New Jersey.
• Legacy: We carry the legacy of Dream On Me (known for safety and affordability) and Evolur (known for affordable luxury).
• Mission: To make luxury accessible without compromising on quality or design.