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DEZI is a Los Angeles-based eyewear brand that has quickly become one of the most talked-about names in affordable luxury sunglasses. Founded in 2020 by content creator and beauty entrepreneur Desi Perkins alongside her husband Steven Perkins, DEZI was built on two simple but powerful values that guide everything the brand does: creativity and confidence. From bold oversized silhouettes to timeless aviators and jewelry-inspired frames, DEZI designs eyewear that is meant to be worn as the finishing touch to any look, the kind of accessory that transforms an outfit and the way you carry yourself. If you have ever wanted premium-feeling sunglasses without the intimidating designer price tag, this is the brand that set out to make exactly that possible.
What began as a passion project rooted in Desi Perkins' personal love of sunglasses has grown into a full-fledged eyewear label with a devoted global following. Desi spent years building an audience through her makeup tutorials, styling content, and honest personal storytelling, and throughout that journey sunglasses were always part of her signature look. When she could not find frames that matched the exact shapes, proportions, and quality she wanted at a price her community could actually afford, she decided to create them herself. That founder-first perspective is still felt in every collection: these are frames designed by someone who genuinely obsesses over how eyewear sits on the face, photographs, and holds up in real life.
The Story Behind the Brand
The name of the brand is a nod to its founder, and the personality of the label mirrors hers: playful, confident, unapologetic, and detail-obsessed. Desi Perkins is known for her warmth and her willingness to tell it like it is, and that same directness shows up in the product. Frames are named with a sense of humor, launches are teased with genuine excitement, and the community is treated like an extension of the brand rather than just a customer list. Steven Perkins brings the operational and creative-direction backbone that turns those ideas into a real company, and together the pair have shaped a brand that feels both aspirational and refreshingly accessible.
Because the founders came from the world of digital content, they understood from day one that eyewear lives on camera as much as it does in person. Every shape is considered not only for comfort and everyday wear but also for how it reads in a mirror selfie, a video, or a night out. That awareness of how frames actually get used in modern life is part of why the brand resonates so strongly with a younger, style-forward audience.
Creativity and Confidence: The Brand Philosophy
Creativity and confidence are not just marketing words for this label; they are the lens through which every product decision is made. Creativity shows up in the willingness to release unexpected shapes, revive nostalgic silhouettes, and experiment with details that bigger, more conservative brands might avoid. Confidence shows up in the encouragement to wear something bold, to try the oversized frame you were not sure you could pull off, and to treat sunglasses as a form of self-expression rather than a purely functional purchase.
The brand consistently pushes the idea that the right pair of sunglasses can change your entire energy. Slip on a dramatic frame and you stand a little taller; reach for a sleek, minimal shape and you feel instantly put-together. That emotional payoff, the little hit of confidence you get when a frame just works on your face, is exactly what the brand is chasing with every design.
What Makes This Eyewear Different
There is no shortage of sunglasses brands, so what actually sets this one apart? First, there is the design sensibility. Rather than copying whatever is trending, the brand develops shapes with a distinct point of view, balancing statement-making proportions with wearability. Second, there is the price-to-quality ratio. Most frames sit in an approachable range, roughly between eighty-five and one hundred twenty dollars, which positions them well below traditional designer eyewear while still delivering a premium look and feel. Third, there is the community. The brand grew out of a genuine relationship between a creator and her audience, and that closeness translates into products that feel like they were made with the customer in the room.
Add to that a steady cadence of new releases, thoughtful collaborations, and an aesthetic that photographs beautifully, and you have a brand that has managed to feel both trendy and enduring at the same time. It is affordable luxury done with taste, and that combination is surprisingly hard to find.
Materials and Craftsmanship
Great sunglasses are about more than a pretty shape, and this brand pays close attention to what its frames are actually made of. Many styles are crafted from high-quality acetate, a durable, plant-derived plastic that is prized in the eyewear world for its depth of color, its comfortable weight, and its ability to hold rich, layered finishes that cheaper injection-molded plastics simply cannot match. Acetate frames tend to feel more substantial in the hand and more comfortable over long wear, and they can be adjusted for a better fit.
Lenses are designed to protect as well as flatter. The brand uses quality lens materials engineered to guard your eyes from harmful UV rays while keeping vision clear and true to color. Good sunglasses should shield you from the sun without distorting the world into strange tints, and that balance of protection and clarity is a priority across the range. The result is eyewear that looks luxurious, feels comfortable, and does the essential job of caring for your eyes.
Explore the Collections
One of the joys of shopping this brand is the breadth of the range. Whether you gravitate toward drama or minimalism, there is a shape built for you. Below is a guide to the main families of frames you will find, so you can shop with confidence and find the pair that fits your face and your personality.
Aviators
The aviator is a timeless shape, and here it is refined through a modern lens. Clean lines and confident proportions make these frames endlessly versatile, the kind of everyday sunglasses you can wear with anything from loungewear to a tailored look. If you want a pair that never goes out of style and flatters almost everyone, the aviator family is a smart starting point.
Oversized Frames
For those who love a statement, the oversized frames deliver bold silhouettes with a considered, intentional feel. These are the sunglasses that finish a look and turn heads, offering generous coverage that is as practical on a bright day as it is glamorous. Balanced proportions keep them feeling modern and effortless rather than costume-like.
Small Frames
The small-frame family taps into a sleek, nostalgic, of-the-moment energy. Slim and precise, these shapes are perfect for anyone who wants an edgier, fashion-forward look, and they layer beautifully with strong brows and bold lips. They are proof that a compact frame can make just as much of a statement as a large one.
Jewelry-Inspired
Treating eyewear as an accessory in the truest sense, the jewelry-inspired styles are defined by elevated details and polished finishes. Think refined hardware and thoughtful embellishments that make the frames feel like an extension of your fine jewelry rather than a separate category. These are the pieces to reach for when you want your sunglasses to feel special.
Blue Light and Everyday Optical Styles
Recognizing that modern life happens in front of screens, the brand has also ventured into blue light styles designed for desk days and long hours online. These frames bring the same aesthetic sensibility to a functional category, so you can protect your eyes from screen glare without sacrificing your look on a video call or at your desk.
Signature Styles and Fan Favorites
Part of the fun of this brand is its playfully named lineup. Styles carry names with attitude, and regulars quickly develop favorites they return to season after season. Best sellers and community-loved shapes include frames known for their flattering thickness and coverage, sleek modern silhouettes, and revived retro shapes that channel early-2000s energy. Whether you are drawn to a bold, chunky frame that reads instantly cool or a refined, understated pair for daily wear, the catalog is deep enough to reward repeat visits.
Because the brand refreshes its offerings regularly and drops seasonal and limited styles, it is worth checking back often. Popular frames can sell out, and new arrivals frequently become the next must-have. Building a small collection, one bold pair, one everyday pair, and one wildcard, is a common approach among longtime fans, and the accessible pricing makes that realistic.
Collaborations
Collaborations are where the brand's creativity really shines. Partnerships with like-minded labels have produced special collections that blend eyewear with adjacent worlds. A collaboration with a beloved jewelry brand brought the jewelry-inspired philosophy to life with elevated, ornamental detailing, while a collaboration with a well-known beauty brand paired blue light eyewear with a playful, cosmetics-driven sensibility. These limited partnerships tend to generate real excitement and often sell quickly, so they are worth watching if you love a unique, collectible piece.
How to Choose the Right Sunglasses for Your Face Shape
Finding your perfect frame is easier when you understand your face shape. Here is a quick guide to help you shop smart and land on a pair that flatters your features.
- Round faces: Angular and rectangular frames add definition and structure, balancing soft curves. Try small, sharp shapes or a defined oversized frame.
- Oval faces: Considered the most versatile face shape, ovals can pull off almost anything, from bold oversized frames to sleek aviators. Have fun experimenting.
- Square faces: Rounded and curved frames soften strong jawlines and add contrast. Aviators and gently rounded styles are especially flattering.
- Heart-shaped faces: Frames that are wider at the top or balanced aviators complement a narrower chin. Avoid anything too heavy on the bottom.
- Oblong or long faces: Oversized and taller frames add width and break up length, creating pleasing proportion.
Of course, rules are made to be broken. The brand's whole philosophy is about confidence, so if a frame makes you feel amazing, that is the right frame regardless of any chart. Use these tips as a starting point, not a limitation.
Styling Your Sunglasses
Sunglasses are one of the most efficient styling tools you own. A single pair can dress an outfit up or down, signal a mood, and pull a whole look together in seconds. For an elevated everyday look, pair sleek aviators or minimal frames with neutral tailoring. For a bold, fashion-forward statement, reach for oversized or jewelry-inspired frames that command attention. Retro small frames add instant edge to streetwear and going-out looks, while classic shapes keep vacation and resort outfits timeless.
Do not be afraid to treat your eyewear like the accessory it is. Just as you might switch handbags or jewelry to suit an occasion, rotating between a few frames lets you extend your wardrobe and express different sides of your personality. Because the frames here are affordable, building that rotation is far more attainable than it would be with traditional luxury eyewear.
Pricing and Value
Value is central to this brand's identity. Most frames land in an accessible price range, typically from around eighty-five to one hundred twenty dollars, which places them in a sweet spot: elevated enough to feel like a treat, affordable enough that you do not have to agonize over the purchase. Compared to legacy designer eyewear that can cost several times as much, the value proposition is compelling, especially given the quality of materials and the strength of the design.
That accessibility is intentional. The founders wanted their community to be able to actually own the frames they saw in content and campaigns, not just admire them from afar. The combination of thoughtful design, quality construction, and fair pricing is exactly what has earned the brand its loyal following, and it is why so many customers come back for more than one pair.
Coupons, Promo Codes, and Deals
Smart shoppers know that the best time to buy is when you can stack a great product with a great price. DEZI runs a variety of offers throughout the year, and using them is the easiest way to make an already affordable purchase even more rewarding. Here is what to look for and how to make the most of every discount.
Welcome Offer for New Customers
First-time shoppers can typically save on their first order. A popular welcome code offers ten percent off your first purchase, and signing up for the brand's email list is the reliable way to unlock this perk. Subscribers also get early access to launches, sale announcements, and email-only promotions, so joining the list pays off well beyond the initial discount.
Free Shipping
Orders over a set threshold qualify for free domestic shipping within the continental United States. If you are already planning to buy more than one pair, or picking up a frame plus a gift, reaching the free-shipping minimum is an easy way to save on delivery. It is often worth adding that second pair you have been eyeing to cross the threshold.
Site-wide and Seasonal Discounts
Throughout the year, you will find site-wide promo codes and seasonal sales that can take a meaningful percentage off your order. Discounts in the ten to twenty percent range appear regularly, especially around major shopping moments and holidays, and seasonal clearance events are a great chance to grab discounted styles. Because promotions rotate, checking for an active code before you check out is always a smart habit.
How to Apply a Promo Code
Applying a discount is simple. Add your chosen frames to your cart, proceed to checkout, and look for the field labeled promo code, discount code, or gift card. Enter your code exactly as written, apply it, and watch your total update before you complete payment. Remember that most codes cannot be combined, so if you have more than one, test them to see which gives you the bigger saving. Deals marked as verified have been confirmed to work, while unverified community codes are worth a quick try but may or may not still be active.
Shipping and Delivery
The brand ships domestically, with free shipping available on qualifying orders over the stated minimum within the continental United States. Delivery timelines depend on your location and the shipping method selected at checkout, and order processing typically takes a short window before your package is on its way. Keep in mind that free-shipping promotions and standard delivery generally apply to the continental U.S., and some remote regions or international destinations may have different options, timelines, or costs. For the most accurate and current shipping details, always review the shipping information provided at checkout and on the brand's official shipping policy page.
Returns, Exchanges, and Warranty
Buying eyewear online is much less stressful when you understand the return and exchange process before you order. This brand provides a return and refund policy so that customers can shop with greater peace of mind, and it is always best to review the current terms directly on the official policy pages, since details such as return windows, condition requirements, and eligibility can change over time. If a frame does not suit your face or your style once it arrives, following the outlined return or exchange steps promptly gives you the best experience. Keeping your original packaging and any protective cases until you are sure you are keeping a pair is a good habit that makes any return smoother.
Caring for Your Frames and Lenses
A little care goes a long way toward keeping your sunglasses looking new. Follow these simple tips to protect your investment:
- Always store your frames in a protective case when they are not on your face to prevent scratches and accidental damage.
- Clean lenses with a soft microfiber cloth rather than paper towels, tissues, or the hem of your shirt, which can scratch the coating over time.
- For a deeper clean, use a gentle lens-safe cleaner or a small amount of mild soap and lukewarm water, then dry with a microfiber cloth.
- Avoid leaving frames in extreme heat, such as a hot car dashboard, which can warp acetate and damage lenses.
- Use two hands to put on and remove your sunglasses to keep the hinges and arms properly aligned for a lasting fit.
Treat your frames well and they will reward you with seasons of confident, comfortable wear.
Where to Buy
The most complete selection, including new arrivals, best sellers, and limited collaborations, is available directly through the brand's official online store. The brand has also expanded its reach through select retail partners, making it easier to discover the frames in more places. Shopping directly is the best way to access the full range, take advantage of current promotions, and be first to know about upcoming launches through the email list.
The Community and Customer Experience
Few eyewear brands enjoy the kind of engaged community that this one has cultivated. Because it grew from a genuine relationship between a creator and her audience, customers often feel a personal connection to the brand and to one another. Launches feel like events, new shapes spark conversation, and customers love sharing how they style their frames. That sense of belonging, of being part of something rather than simply buying a product, is a meaningful part of what you get when you shop here.
The brand also listens. Feedback from the community informs new releases, restocks of beloved styles, and the overall direction of the label. It is a two-way relationship that keeps the product relevant and the customers invested.
Frequently Asked Questions
Who founded the brand and when?
The brand was founded in 2020 by content creator and beauty entrepreneur Desi Perkins together with her husband Steven Perkins. It is based in Los Angeles, California.
What kind of products does the brand sell?
The core of the line is fashion sunglasses in a wide range of shapes, including aviators, oversized frames, small frames, and jewelry-inspired styles, along with blue light and everyday optical-style options.
How much do the sunglasses cost?
Most frames are priced in an accessible range, typically from about eighty-five to one hundred twenty dollars, offering a premium look at a fraction of traditional designer prices.
Are the sunglasses good quality?
Yes. Many frames are crafted from high-quality acetate and fitted with quality lenses designed to protect against UV rays while keeping vision clear, delivering a luxurious feel at an affordable price.
Do the sunglasses offer UV protection?
The brand designs its lenses to shield your eyes from harmful UV rays while maintaining clear, true-to-color vision. For specifics on any given style, check the product details on the official store.
How can I get a discount on my first order?
New customers can typically save on their first purchase by signing up for the brand's email list, which often unlocks a welcome discount such as ten percent off, plus early access to launches and sales.
Is there free shipping?
Yes, free domestic shipping is available on orders over a set threshold within the continental United States. Review the checkout page for the current minimum and any regional exceptions.
How do I apply a promo code?
Add your frames to the cart, go to checkout, enter your code in the promo or discount code field, and apply it before completing your purchase. Note that codes usually cannot be combined.
What is the difference between verified and unverified codes?
Verified deals have been confirmed to work, while unverified community codes are worth trying but may or may not still be active. There is no harm in testing an unverified code at checkout.
Can I return or exchange my sunglasses?
The brand provides a return and refund policy. Because terms can change, review the current return and exchange details on the official policy pages before ordering, and act within any stated window.
How do I choose the right frame for my face?
Use your face shape as a guide: angular frames flatter round faces, curved frames soften square faces, aviators suit many shapes, and oversized frames balance longer faces. Ultimately, the frame that makes you feel confident is the right one.
How should I care for my sunglasses?
Store them in a case, clean lenses with a microfiber cloth, avoid extreme heat, and use both hands to put them on and take them off to preserve the fit.
Are there collaborations available?
Yes, the brand periodically releases special collaborations with other well-loved labels. These limited collections tend to sell quickly, so watch for announcements if you want a unique piece.
Where can I buy the frames?
The full range is available through the brand's official online store, with select styles also offered through retail partners. Shopping directly gives you access to the complete catalog and current deals.
Trends and the Signature Aesthetic
Part of what keeps this brand relevant is its finger on the pulse of eyewear trends without being a slave to them. Fashion cycles move fast, and sunglasses are one of the most trend-sensitive accessories out there, swinging from micro frames to bug-eye oversized shapes and back again. Rather than chasing every fleeting fad, the brand filters trends through its own confident aesthetic, releasing shapes that feel current but also considered. That is why frames purchased a couple of seasons ago still feel wearable today. When you buy here, you are buying into a point of view, not just a moment.
The overall look sits at the intersection of luxury and attitude: rich acetate finishes, flattering proportions, and just enough edge to feel modern. It is glamour that does not take itself too seriously, which is exactly why it resonates with a style-savvy crowd that wants to look polished but still have fun.
A Gift for Every Occasion
Sunglasses make one of the most universally appreciated gifts, and this brand's accessible pricing makes gifting easy. A bold oversized pair is a memorable birthday present, a sleek aviator is a safe bet for someone whose taste you are unsure of, and a jewelry-inspired frame feels like a genuine luxury without the luxury-level cost. Because the frames photograph beautifully and arrive feeling special, they make an impression well beyond their price. For holidays, graduations, bridal parties, or a simple pick-me-up, a great pair of sunglasses is a gift that gets used again and again. If you are unsure which style to choose, a classic shape in a versatile color is always a thoughtful, wearable choice.
Tips for Buying Sunglasses Online
Shopping for eyewear online is easier than ever, but a few habits will help you get it right the first time. Start by identifying your face shape and using it as a rough guide, then read the product descriptions carefully for frame dimensions so you know whether a style runs large or small. Look at photos on a range of different faces where available, since that gives a more realistic sense of fit than a single model shot. Consider your lifestyle, too: if you want an everyday pair, prioritize versatility and comfort; if you want a statement piece, lean into the drama.
Before you check out, always look for an active promo code and make sure you understand the return policy in case the fit is not quite right. Finally, buy from the official store or an authorized retailer to guarantee you are getting authentic frames with the quality and protection you are paying for. A few minutes of preparation turns online eyewear shopping from a gamble into a reliably great experience.
Sustainability and Thoughtful Production
Modern shoppers increasingly care about how the products they buy are made, and quality construction is itself a form of responsibility. Well-made acetate frames built to last stand in contrast to disposable, throwaway sunglasses that break after a season and end up in landfill. By designing frames that are durable, comfortable, and timeless enough to wear for years, the brand encourages a buy-better mindset over fast, wasteful consumption. Choosing eyewear you will genuinely keep and enjoy, and caring for it properly so it lasts, is a small but real way to shop more thoughtfully.
The Sister Brand: DEZI SKIN
Beyond eyewear, the founder has expanded her vision into beauty with a separate skincare venture, DEZI SKIN. While it operates as its own brand with its own products, it shares the same founder-driven ethos of quality, confidence, and community. For fans of the eyewear line who also love a considered skincare routine, the sister brand is a natural extension of the same world. It is another example of how a creator-led brand can grow thoughtfully into adjacent categories while keeping its core values intact.
Why Shoppers Keep Coming Back
Loyalty is earned, and this brand has earned plenty of it. Customers return because the frames deliver on their promise: they look great, feel comfortable, and hold up over time, all at a price that does not require a second thought. They return because new drops keep the catalog fresh and exciting, and because collaborations offer something genuinely special. And they return because the brand treats them like part of a community rather than a transaction. That blend of product quality, fair pricing, creative energy, and authentic connection is a rare combination, and it is precisely why a first purchase so often turns into a collection.
A Few More Common Questions
Do the frames come with a case? Protective packaging is part of caring for your frames; keep any case and cloth your order arrives with to store and clean your sunglasses safely.
Can I wear these frames with prescription lenses? Availability of prescription options varies by style and over time, so check the current product details and options on the official store for the most accurate information.
How often does the brand release new styles? New arrivals and seasonal styles drop regularly throughout the year, and popular shapes can restock, so it pays to check back often and to join the email list for announcements.
Are unverified codes safe to try? Yes. Entering an unverified code at checkout simply either works or does not; there is no risk in testing one before you pay, and you keep whichever discount gives you the best result.
Final Thoughts
If you are looking for sunglasses that deliver a genuine sense of style, quality construction, and real confidence without a designer-level price tag, DEZI is a brand well worth exploring. Born from a founder's authentic love of eyewear and built on the values of creativity and confidence, it offers a deep, ever-evolving catalog of frames for every face, mood, and occasion. Pair that with regular promo codes, a welcome discount for new shoppers, free shipping on qualifying orders, and seasonal sales, and you have everything you need to shop smart. Browse the latest arrivals and best sellers, grab an active code before you check out, and find the pair that makes you feel unstoppable at DEZI. |