DataSift: Real Estate Data, AI Prospecting, and CRM Platform

DataSift is a real estate sales and marketing platform designed to help investors organize property data, identify potential opportunities, manage leads, and run marketing campaigns from a connected system. The platform combines nationwide real estate data, predictive AI tools, skip tracing, marketing automation, and CRM functionality to support different stages of the real estate investing workflow.

What Is DataSift?

DataSift is built specifically around real estate prospecting and lead management. Its system allows users to research markets, create targeted property lists, identify potential sellers and buyers, and manage follow-ups through a real estate-focused CRM.

The platform is designed to connect data and execution rather than requiring investors to manage separate tools for market research, lead management, marketing, and performance tracking. DataSift describes its current platform as a unified system combining predictive AI data, CRM capabilities, and automation.

Real Estate Market Research

One of the core features of DataSift is market analysis. Its Market Finder helps investors examine areas based on factors such as ZIP codes, neighborhoods, property types, value ranges, and investor activity.

The platform also provides sold-property information that can help users examine what investors are purchasing and identify homeowner or property characteristics associated with those transactions. This information can then be used to refine property lists and prospecting criteria.

AI-Powered Prospecting Data

DataSift offers AI-powered prospecting tools that assign predictive scores to properties. According to DataSift, its models use more than 1,800 data points from nationwide property transaction data to generate scores from 0 to 100.

The AI tools are designed to estimate the likelihood that properties may sell off-market to investors, sell on-market to investors, or be listed with a real estate agent. DataSift also states that its AI is intended as a refinement tool rather than a guarantee of future results.

This approach can help investors narrow large property datasets according to specific criteria before launching marketing campaigns or conducting further research.

SiftMap and Property Lists

SiftMap is another part of the DataSift system, allowing users to build and download targeted property lists. Depending on the plan or add-ons used, the platform provides access to different property and distress-related data categories.

Available list types include free-and-clear properties, high-equity properties, absentee owners, pre-foreclosures, foreclosures, tax liens, probate properties, vacant properties, bankruptcies, inherited properties, and other criteria.

These filtering options are intended to help real estate investors define prospecting audiences based on property and ownership characteristics.

Skip Tracing and Contact Information

DataSift also provides skip tracing as part of its lead-generation workflow. Skip tracing can be used to find contact information associated with property records, helping investors move from property research to direct outreach.

The platform currently offers unlimited skip tracing with certain plans, while an unlimited skip-tracing add-on is also listed separately in its pricing information.

Real Estate CRM and Marketing Automation

After creating and refining property lists, users can manage leads and follow-ups through DataSift's CRM. The system includes lead and sales pipelines, activity timelines, tasks, appointment management, sequences, and marketing automation.

DataSift also supports multi-channel marketing workflows involving calls, SMS, voicemail, and direct mail. Its integrations include communication and marketing tools such as SMS and voice services, allowing users to connect parts of their existing real estate technology stack.

Plans and Free Trial

DataSift currently offers several subscription levels, including Professional, Business, Expert, and AI plans. The listed monthly prices range from $149 for Professional to $1,250 for the AI plan, with differences in users, property records, sequences, skip tracing, SiftMap access, and AI scoring features.

DataSift also states that it offers a 7-day free trial, giving new users an opportunity to explore the platform before choosing a longer-term plan.

Who Can Use DataSift?

DataSift is primarily designed for real estate professionals and investors who need tools for market research, property prospecting, lead management, and marketing. Its features can be relevant to wholesalers, house flippers, agents, and teams managing larger real estate lead pipelines.

By combining property data, AI-based scoring, skip tracing, CRM functions, and marketing automation, DataSift provides a centralized environment for managing real estate prospecting activities.

Final Thoughts

DataSift brings real estate data, predictive AI, property list building, skip tracing, CRM tools, and marketing automation into one platform. Its focus is on helping real estate professionals move from identifying potential markets and properties to organizing leads, running campaigns, and tracking follow-ups.

For investors looking for a real estate-focused system rather than a general-purpose CRM, DataSift offers a range of tools covering market research, prospecting, lead management, and sales and marketing workflows.