The Craft Resin Story: From First Order to Global Resin Brand
On 7 June 2019, we sold one litre of Craft Resin epoxy resin for £28.99. That was the first order. No fanfare, no launch event - just a single transaction that proved one thing: someone out there needed what we had built. Three years later, sales were approaching a thousand units a day.
That is not a marketing story. It is a daily discipline story. Craft Resin was not built on one breakthrough moment. It was built by deciding, every single day, to solve the next problem in front of us and move forward.
The people behind Craft Resin are its founders, Gor Kartel and Sergey Hotin. Gor leads the strategic and commercial direction of the brand. Sergey drives the operational and product side. Between them, they built everything that Craft Resin is today from scratch, and they are still the people making the key decisions about where it goes next.
Where It Started
In 2018, we saw the same problem everywhere in the epoxy resin market. The product existed. People wanted to use it. But the experience of actually using it was broken. Complicated instructions. Sticky results. Bubbles no one explained how to avoid. Customer support that disappeared after the purchase. And a market that treated resin as a professional material rather than something accessible to anyone who wanted to create.
The idea behind Craft Resin was not to build a better chemical formula. It was to build a better experience: a product that anyone could use, understand, and get a real result from - whether they were making their first coaster or running a small handmade business.
Craft Resin Limited was registered in the United Kingdom and we started with almost nothing except the conviction that the gap in the market was real. In the early days, Gor and Sergey did everything themselves: sourcing suppliers, testing batches, handling customer queries, writing instructions. There was no department for any of it - just two people who needed every part of the business to work.
The team grew gradually as the product proved itself. Every new person who joined was chosen not for a particular CV but for a particular mindset: practical thinking, ownership of problems, and the ability to finish what they start.
What Matters to Us in Every Product We Make
When we develop a product, three things are non-negotiable: clarity, reliability, and accessibility. The expected result needs to be clear to the customer. The process needs to be repeatable. And the product needs to work for a real person at home, not just in a controlled production environment.
Everything started with a single formula: Craft Resin Arts and Crafts Epoxy Resin - a 1:1 mix ratio by volume, designed to be the most approachable entry point into epoxy resin for beginners and makers alike. Getting that formula right, understanding how it behaved at different temperatures, with different colourants, in different mold types, at different depths - that took time and a huge amount of real-world testing.
As that foundation became solid, the range expanded. Each new product answered a specific need that the original formula could not cover on its own. Epoxy Deep Pour came next - for river tables, thick moulds, and large encapsulations where depth and heat management matter enormously. Then Table Top - for coating flat surfaces with a durable, glass-like finish. Each addition was deliberate: a problem we saw customers trying to solve with the wrong tool, and a decision to build the right one.
More recently, the range has grown into new categories. UV Resin Kit brought fast-curing, no-mix resin to makers working on small-scale precision projects like jewellery and bezels. Craft Resin Silicone gave makers the ability to create their own custom moulds. UV Bonding Resin opened up adhesive applications that epoxy alone could not serve. The line continues to grow - but only when a new addition solves a real problem better than anything already in the range.
Craft resin formulas are designed for low-odour use and are supported by the relevant technical and safety documentation. |
