Founded in 1972, Buffalo was born of fashion.
Since our beginnings in France, the birthplace of denim, our denim was more than a working-class uniform—it was a means of expression.

Born in Europe and made famous in Montreal, Canada, Buffalo has continued to become a canvas for individuality and outspoken style.

Today we continue to push boundaries, and to make bold statements with our core foundation: denim.
Dressing you from the “bottoms up” with the perfect fits, the finest fabrics, and timeless washes, while being responsible in our social and environmental impact.

Denim that defines you. Not only to be seen, but to be seen differently.

This is who we are, We Are Denim.
 

Blue has always been
the colour of a genuine and
authentic pair of jeans.

In the world of apparel, blue jeans are synonymous with good styling, quality fabrics and comfort like no-other. Our “Back to the blue” initiative reminds us of the key design principles that have defined true denim over the years. Through our choice of fits, fabrics, washes and trims, we foster a streamlined collection that offers superior fit and comfort, coupled with timeless designs.
 

FITS

We are very mindful of our fits—they mean the world to us. With countless hours spent fitting and adjusting every style, we carefully present jeans that pay tribute to our attention to detail. All our denim silhouettes offer great comfort and allow for individual expression
 

FABRICS

We only use premium stretchable fabrics woven with superior fibers that ensure optimal comfort and fabric recovery. We nurture our deep denim heritage by selecting fabrics that embrace true denim characteristics.
 

WASHES

Every wash tells a story. Over time, our daily activities are reflected by the wear and tear that shows up on our jeans. Our jeans reflect our passions and the full lives we live. At Buffalo Jeans, our washes are inspired by the real-life stories of those who live life fully and with abandon.
 

TRIM

Trim details bring our denim to life. Every detail counts, that’s why we actively seek sustainable trims that enhance the character of our product while reducing its environmental footprint. Replacing all leather labels with recycled cardboard and applying metal finishes that prohibit the use of harmful chemicals, are just a few of the initiatives we’ve integrated over the years.