ABOUT BODERRY
OUR STANDPOINT
Don't be afraid to be different.
Unlike certain brands that merely rebrand watches from China, we take great pride in being a true Chinese brand.
At Boderry, we embrace the “Made in China” label as a mark of authenticity and craftsmanship, offering exquisitely crafted timepieces at fair prices to our global customers.
We’re committed to precision and quality, with meticulous attention to every detail. Each BODERRY watch is assembled in our own independent factory, undergoing rigorous quality control before it reaches your wrist.
OUR STORY
Who we are?
Greetings, I’m Gary Hau, the visionary behind BODERRY.
Growing up in a family deeply rooted in the watch trade, I’ve always had a passion for timepieces. My exposure to prestigious brands like Rolex and Omega, alongside smaller, unique labels, shaped my understanding of watches—not only as functional devices but as symbols of human craftsmanship and cultural expression.
Through my extensive experience in the Chinese watch industry, I recognized the untapped potential. While China has a well-established manufacturing sector, many renowned international watch brands source their components from here, often rebranding and inflating prices. This insight inspired me to create BODERRY, a brand dedicated to offering high-quality, unique timepieces at an accessible price.
At BODERRY, we take pride in our independent assembly plant, allowing us to maintain meticulous control over the manufacturing process and uphold exceptional standards of quality. Each watch is carefully assembled by our skilled team and undergoes rigorous quality checks before it ever reaches your wrist.
Our mission is simple: to provide discerning individuals around the world with timepieces that blend modern design and timeless craftsmanship, without compromising on value. With BODERRY, you can experience the art of watchmaking, made for those who appreciate quality and authenticity.
OUR COMPANY
Excellence in Every Detail - In-House Assembly
Founded in 2019 and headquartered in Guangzhou, China, BODERRY also operates a branch in Hong Kong and an after-sales service center in the United States. We specialize in the design, production, and global marketing of BODERRY watches.
To ensure the highest quality, we operate our own watchmaking factory, staffed by skilled watchmakers with over 15 years of expertise. Every BODERRY timepiece is meticulously crafted, with an unwavering focus on detail and exceptional craftsmanship.
With in-house assembly, we maintain full control over product quality and can provide outstanding after-sales service. Choosing BODERRY means choosing a timepiece that embodies unmatched quality, as well as your personal style and taste.
OUR DNA
BE DISTINCTIVE & BELIMITLESS
At BODERRY, we are more than just watchmakers—we are a community of individuals who embrace their uniqueness and stay true to themselves. Guided by our philosophy, “Be Distinctive & Be Limitless,” we are redefining modern timepieces by fusing meticulous watchmaking craftsmanship with bold, distinctive design.
The result is a collection of truly unique watches that transcend the role of a mere accessory. Each BODERRY timepiece is a reflection of your personal style and individuality, meant to tell your story and express your personality.
OUR VALUE
Authenticity - Directly to You
At BODERRY, we’re committed to blending modern design with the timeless art of traditional watchmaking. Our mission is simple: to create exquisitely crafted, accessibly priced timepieces that reflect your unique style—without compromising on quality.
We believe excellence is found in the details. That’s why, instead of outsourcing, we take a hands-on approach. Every BODERRY watch is meticulously assembled by our experienced in-house team, ensuring each component meets our uncompromising standards.
This full control over production allows us to guarantee quality, maintain transparency, and deliver watches we’re genuinely proud of.
Rooted in China’s rich manufacturing heritage, we wear our origin as a badge of honor—because authenticity is not just a value, it’s our foundation.
HOW WE DID IT?
Unveiling Our Approach
At BODERRY, our approach is simple yet revolutionary. We prioritize our customers' satisfaction by offering unmatched value for their investment. While many global brands opt for purchasing complete watches from China and merely customizing them, we take immense pride in our Chinese roots and proudly showcase the authenticity of "Made in China." Our independent watch factory allows us to maintain complete control over the production process, ensuring every BODERRY watch meets our rigorous standards.
To guarantee exceptional quality, we meticulously select our movements, opting for either Swiss/Japanese imported movements or advanced domestic alternatives. Our experienced watchmakers, with over 15 years of expertise, dedicate themselves to crafting watches with impeccable workmanship, ensuring each timepiece is a true testament to our commitment to excellence.
Quality is our foremost priority, and we choose to focus on meticulous craftsmanship rather than mass production. By producing in limited quantities, we maintain hands-on control throughout every step of the manufacturing journey. Our dedication extends to the materials we use, as we exclusively source high-quality components to meet our stringent standards.
At BODERRY, we firmly believe that true quality should be within reach for all watch enthusiasts. Instead of engaging in conventional marketing tactics involving exorbitant advertisements or celebrity endorsements, we concentrate on delivering extraordinary quality at a fair price. By eliminating unnecessary costs, we pass on the savings directly to our cherished customers.
Join the vibrant BODERRY community and experience the perfect blend of stylish design and unwavering performance. Discover a world where exceptional craftsmanship meets affordability, and where your satisfaction is our ultimate goal. |
