PRODUCT DEVELOPMENT

It All Started With a Skiing

When we cut off the handles from an old skiing stick to try attaching them to a bar for some pull-ups, it sparked the idea that would change the way we pull our weights today.

We started co-designing the first handle with the faculty of strength training ergonomics from TU Munich. This was followed by developing and testing over 70 different prototypes with roughly 300 athletes.

Finally, our handles got patented and were ready to be launched in March 2018. Since then we have reached quite a few milestones.

Today we proudly report a client base of 60 thousand athletes as well as hundreds of professionals spread out among 80+ countries. Also, we aim to strengthen our brand identity with additional products that are all aligned to our vision: Making strength training more natural.

OUR VISION

More Than Just Handles

We strongly believe that a healthy, ergonomic training style can build your strength and size while preserving your joints too. You can imagine how that works: train how your body was designed to move!
This is why we started our journey with developing a grip that adapts to you and not the opposite. Our grips are needed for pull movements where omnipresent fixed and horizontal bars both limit muscular development as well as wrist, elbow and shoulder health.

As our community and brand started to grow, so did our vision. In fact, a healthy training style is not only about ergonomic grip positions. It is so much more and it is now a concept we offer holistically for your whole body: proper equipment for all types of training environments and the proper know-how!