Our Story

Amaré Handmade Crystal Jewelry

Amaré was founded in 2025 by Amy and Tina, childhood friends whose bond has always felt more like family. Though life took us to different countries, crystals became our way of staying connected, carrying love, memories, and energy across oceans.

The idea for Amaré began with a gift, a handmade crystal necklace that Tina created for Amy. That simple gift sparked a shared dream. Amy’s love of nature and Tina’s passion for handmade crystal jewelry came together in a vision to create designs that inspire self-love, build confidence, and bring meaning to everyday beauty.

From that moment, Amaré was born, a brand dedicated to creating crystal jewelry that feels deeply personal.

Shaped by Care, Made by Hand

Amaré is based in Denmark, inspired by a Nordic lifestyle that values slow living, timeless design, and natural beauty.

Each piece is handcrafted in our Shanghai studio, where Tina carefully selects high-quality natural crystals and pearls and makes every design by hand. We are a slow-made brand, creating jewelry in small batches with intention and care, so every piece feels unique, personal, and full of meaning.

Sourcing Natural Crystals and Pearls

Our jewelry begins with carefully sourced materials from the largest crystal markets in China. We select only high-quality natural crystals and freshwater pearls, ensuring every piece is authentic and untreated. No dyes, stains, or coatings are ever used, so each gemstone carries its pure energy and natural beauty.

From calming Amethyst bracelets to protective Tiger’s Eye necklaces, every stone is hand-picked for its character and meaning before being crafted into jewelry that feels both modern and deeply personal.

More Than Jewelry

At Amaré, we believe jewelry should be more than an accessory, it should be a daily companion. Our designs are created to remind you of your strength, courage, and dreams, while adding balance and beauty to everyday life. Every order is hand-packed with care in eco-friendly packaging, and with the support of Shopify Planet we offset the carbon footprint of each delivery.

Amaré is not just a brand. It is a way to connect beauty with energy, style with meaning, and creativity with love. Our handmade crystal jewelry celebrates self-love, healing, and empowerment, reminding you to embrace who you are every day.

With love,

Amy & Tina